ByteDance Ltd – Navigating the Journey from Viewership to Profit
| Case Code: BSTR645 Case Length: 13 Pages Period: 2012 - 2018 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization : ByteDance Industry : Technology & Communications Countries : China Themes: Big Data Strategy, Artificial Intelligence, Brand Strategy |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
On September 28, 2018, Fortune.com reported that SoftBank Group Corp., KKR & Co., and General Atlantic were planning to make a giant investment in the fast-rising Chinese internet player ByteDance Technology Co Ltd (ByteDance). The deal could make ByteDance the world’s biggest startup. Founded in 2012 by Yiming Zhang (Zhang) with the aim of connecting people with information, ByteDance had by 2018 attracted hundreds of millions of users and was posing a threat to China’s largest internet operators. Zhang saw an opportunity to integrate the power of artificial intelligence with the growth of mobile internet to revolutionize the way people consumed and received information..
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